CIPPIC Requests Competition Bureau Review of Google-DoubleClick Merger

In an application to the Competition Bureau, CIPPIC has requested a review of the proposed merger between Google and DoubleClick. CIPPIC is concerned that the merger prevents or lessens competition substantially in the online targeted advertising market, as Google-DoubleClick will be able to manipulate the market to raise advertising prices and advertisers and web publishers will have to choose Google-DoubleClick in order to be visible in the e-commerce market.

• CIPPIC Application
• Media Release
• Electronic Privacy Information Center coverage of proposed Google-DoubleClick merger
• Joint complaint by EPIC, CDD, US PIRG to the U.S. Federal Trade Commission
• Supplemental materials to FTC complaint
• European consumer group BEUC complaint to the European Commission